How does Google Pay-Per-Click Stack up against SEO?
- 80% of people ignore PPC ads.
- The Click Thru Rate (CTR) for organic page 1 listings is 77.2%, while the CTR for PPC ads is only 3.25%.
- Only about 4% of all clicks on search engine results go to paid ads.
Your competitors on the front page of Google are getting traffic 24/7. Organic leads. Better leads. Their listing NEVER goes away. SEO is the difference between a new customer for you or a new customer for your competitor.
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