How does Google Pay-Per-Click Stack up against SEO?

• 80% of people ignore PPC ads.
• The Click Thru Rate (CTR) for organic page 1 listings is 77.2%, while the CTR for PPC ads is only 3.25%.
• Only about 4% of all clicks on search engine results go to paid ads.

Your competitors on the front page of Google are getting traffic 24/7. Organic leads. Better leads. Their listing NEVER goes away. SEO is the difference between a new customer for you or a new customer for your competitor.

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